Netflix: Abstract the art of design Instagram Launch

I worked with the Milk agency team to conceptualize and create an Instagram feed for the launch of the new Netflix series “Abstract: The Art of Design”.
The series showcased eight different designers across different trades to give the audience an insight into their world.

Working with a small team, we photographed assets in-studio and on the streets of NYC to create a dynamic feed that teased followers up to the release of the series. The designers’ work is integrated in the feed starting with abstract macro shots and then transitioning into collaged scenes based in reality. The Instagram feed reinforces the concept that design is everywhere and that the same design principles exist throughout all trades of design.