Netflix: Abstract
Instagram Launch
With the Milk Agency team, I worked to conceptualize and create an instagram feed for the launch of the Netflix series “Abstract: The Art of Design”. The series showcased eight different designers across different trades to give the audience an insight into their creative world.
Flow
The designers’ work is integrated Throughout the instagram feed. The first posts begin at the bottom with abstract macro shots of thoughtful design. As one scrolls, the posts transition into playful collaged scenes. The Instagram feed reinforces the concept that design is everywhere and that the same design principles exist throughout all trades of design.
Process
Assets were photographed in-studio and on the streets of NYC and later collaged together to create a dynamic feed that teased followers up to the release of the series.
