Abstract: The Art of Design
Abstract: The Art of Design
Process
Process
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Abstract: The Art of Design
Abstract: The Art of DesignI worked with the Milk agency team to conceptualize and create an instagram feed for the launch of the new Netflix series “Abstract: The Art of Design”. The series showcases eight different designers across different trades to give the audience an insight into their world.Christoph Niemann - IllustratorTinker Hatfield - Footwear DesignerEs Devlin - Stage DesignerBjarke Ingels - ArchitectRalph Gilles - Automotive DesignPaula Scher - Graphic DesignerPlaton - PhotographerIlse Crawford - Interior Designer
Process
ProcessWorking with a small team, we photographed assets in-studio and on the streets of NYC to create a dynamic feed that teased followers up to the release of the series. The designers’ work is integrated in the feed starting with abstract macro shots and then transitions into collaged scenes based in reality. The instagram feed reinforces the concept that design is everywhere and that the same design principles exist throughout all trades of design.
Photo Mar 01, 4 17 35 PM.png
Abstract_Bottom_Feed.png.png
Abstract_Single_Post.png
Photo Jan 18, 11 12 04 AM.jpg
Photo Jan 18, 11 05 54 AM.jpg
Photo Jan 18, 11 07 46 AM.jpg
Photo Jan 18, 11 12 37 AM.jpg
Photo Mar 02, 12 27 12 PM.jpg
Photo Jan 18, 11 13 20 AM.jpg
Photo Jan 18, 11 13 48 AM.jpg
Photo Jan 18, 11 15 06 AM.jpg
Photo Jan 18, 11 15 42 AM.jpg
Photo Feb 07, 2 44 40 PM (1).jpg
Photo Feb 07, 2 44 40 PM.jpg
Photo Feb 07, 2 51 25 PM.jpg
Photo Feb 07, 2 44 39 PM.jpg
Photo Feb 07, 2 44 39 PM (2).jpg
Photo Feb 07, 2 44 39 PM (1).jpg
Photo Feb 07, 2 44 38 PM (2).jpg
Photo Feb 07, 2 44 38 PM.jpg
Photo Feb 07, 2 44 38 PM (1).jpg
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