I worked with the Milk agency team to conceptualize and create an instagram feed for the launch of the new Netflix series “Abstract: The Art of Design”. The series showcases eight different designers across different trades to give the audience an insight into their world.
Christoph Niemann - Illustrator
Tinker Hatfield - Footwear Designer
Es Devlin - Stage Designer
Bjarke Ingels - Architect
Ralph Gilles - Automotive Design
Paula Scher - Graphic Designer
Platon - Photographer
Ilse Crawford - Interior Designer
Working with a small team, we photographed assets in-studio and on the streets of NYC to create a dynamic feed that teased followers up to the release of the series. The designers’ work is integrated in the feed starting with abstract macro shots and then transitions into collaged scenes based in reality. The instagram feed reinforces the concept that design is everywhere and that the same design principles exist throughout all trades of design.